In the past two decades the concept of mobility management (MM) has trail-blazed new adept ways of addressing and integrating mobility demand and behavior patterns into the planning process. MM has proven its effectiveness within a broad range of implementing contexts and has been successfully implemented as a proficient tool for addressing the transport challenges of critical traffic generators; such as large companies or universities. RheinMain University is among the largest “trip generators” in the city of Wiesbaden. In the light of rising student numbers and current plans to redevelop and centralize its different campus locations the university must find sustainable and feasible solutions to manage their challenging traffic and transport demands and to strengthen the attractivity of the university for employees and future students alike.
Within their sustainability and climate protection program the university is developing an ambitious mobility management plan to secure its long-term accessibility by fostering flexible, efficient and multi-modal mobility means for students and employees with a special dedication to limit CO²-Emissions of the university and its members. The proposed paper aims at showing the potential and process of MM at universities at the example of the RheinMain University in Wiesbaden. The paper describes the general MM-process and adopts it to the specific challenges and demands of universities, their stakeholders and peer groups. The focus is on discussing the pursued goals, overall benefits. The Paper will present the methodology and key findings of an in-depth mobility survey among employees and students as well as the main results of an analysis and ongoing monitoring of the coherent traffic related emissions. Based on that sound analysis of mobility demands and impacts practical measures (e.g. parking management, sharing modes, subsidized pt-tickets) are developed and finally critical success factors are discussed.

mobility management, transport planning, traffic demand